Managers equate innovation with creativity. But innovation is not creativity. Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business…. Managers seem to be enamored with the Big Idea Hunt… ideation is sexy, while execution is long, drawn out, and boring.

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— Innovation is Not Creativity / http://blogs.hbr.org/govindarajan/2010/08/innovation-is-not-creativity.html