October 2011
3 posts
“For marketers, the creative age must be thought of in terms of three major...”
– FastCompany. Nov 2011. Pg 26
“When consumption develops, there are three phases: The first is focused on...”
– Wang Xing, founder of Xiaonei (aka RenRen) and group-buying site Meituan, on China’s digital consumption. He believes that Chinese consumers are not yet mature enough in terms of income and tastes to need revolutionary new internet products.
...
“Remembering that I’ll be dead soon is the most important tool I’ve...”
– RIP Steve Jobs. http://news.stanford.edu/news/2005/june15/jobs-061505.html
June 2011
2 posts
“…the value of earned media has finally resonated; communications campaigns...”
– “Cannes: View from the PR Jury Room” - http://www.bandt.com.au/news/cannes—view-from-the-pr-jury-room
October 2010
1 post
“There can be a risk of digital becoming its own silo, but such a structure can...”
– Where should Digital sit within the business?
August 2010
2 posts
“Managers equate innovation with creativity. But innovation is not creativity....”
– Innovation is Not Creativity / http://blogs.hbr.org/govindarajan/2010/08/innovation-is-not-creativity.html
July 2010
8 posts
“For talent without craft is like fuel without an engine. It burns wildly but...”
– Robert McKee, “Story”
“Introspection means talking to yourself, and one of the best ways of talking to...”
– Solitude and Leadership / http://www.theamericanscholar.org/solitude-and-leadership/
“In the mobile world, there’s strength in numbers. To fight shrinking...”
– It’s the end of the web as we know it / http://www.steverubel.com/its-the-end-of-the-web-as-we-know-it
“The days of whimsical experimentation have long gone. Nowadays, marketers have...”
– http://iabuksocial.co.uk/?p=954
“The way agencies are evolving, departments will matter less and less. More...”
– http://www.markpollard.net/why-strategists-should-make-stuff/
How do you measure the effectiveness of a PR...
“…the widespread practice of using advertising value equivalency to try and determine the value of PR was denounced”
“Collectively, the public relations industry voted to discard the practice of multiplying a standard retail advertising rate by a multiplier of 2.5 (pass-along rate)”
“…public relations practitioners should analyze the connection between...
“The accepted definition of creativity is production of something original and...”
– http://www.newsweek.com/2010/07/10/the-creativity-crisis.html
