For marketers, the creative age must be thought of in terms of three major impacts.
First and foremost, the creative application of ideas through social channels as a major vehicle will spawn a new era of truly integrated marketing communications.
Second, real-time consumer information and speed of response should be seen as a critical ingredient to developing breakthrough creative insight.
And finally, the creative age must blur the organizational lines among marketers, their firms, and their customers.
— FastCompany. Nov 2011. Pg 26
When consumption develops, there are three phases: The first is focused on quantity, providing enough to meet demand, the second on securing product quality, and only during the third will people start developing tastes. On the internet in China, we’re still very much in the second phase.”
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Wang Xing, founder of Xiaonei (aka RenRen) and group-buying site Meituan, on China’s digital consumption. He believes that Chinese consumers are not yet mature enough in terms of income and tastes to need revolutionary new internet products.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
— RIP Steve Jobs. http://news.stanford.edu/news/2005/june15/jobs-061505.html
Posters for Chinese art exhibits.
…the value of earned media has finally resonated; communications campaigns simply cannot be wallpaper, nor a one way broadcast. They should prompt conversations and compel consumers to want to engage.”
— “Cannes: View from the PR Jury Room” - http://www.bandt.com.au/news/cannes—view-from-the-pr-jury-room
There can be a risk of digital becoming its own silo, but such a structure can still work very effectively provided there are processes and a culture which enable digital innovation to permeate other parts of the organisation.”
3-D for print the next ad fad?
Managers equate innovation with creativity. But innovation is not creativity. Creativity is about coming up with the big idea. Innovation is about executing the idea — converting the idea into a successful business…. Managers seem to be enamored with the Big Idea Hunt… ideation is sexy, while execution is long, drawn out, and boring.”
— Innovation is Not Creativity / http://blogs.hbr.org/govindarajan/2010/08/innovation-is-not-creativity.html
For talent without craft is like fuel without an engine. It burns wildly but accomplishes nothing.”
— Robert McKee, “Story”
Introspection means talking to yourself, and one of the best ways of talking to yourself is by talking to another person. One other person you can trust, one other person to whom you can unfold your soul. One other person you feel safe enough with to allow you to acknowledge things—to acknowledge things to yourself—that you otherwise can’t.”
— Solitude and Leadership / http://www.theamericanscholar.org/solitude-and-leadership/
